Usually I don't have to wait more than 10 mins at the most, but due to the low number of players, which is even more fragmented depending on the time of the day, maybe TV restrictions should be relaxed. Waiting for such long periods of times, or not even getting a single game in, on an
exclusively online platform could be considered an issue. If we are limited by low number of players (at least for now) that shouldn't prevent us from playing something we paid for, correct?
As Brihaspati mentions, it's not always the case, but it would definitely help! Just IMHO!